Wednesday, February 22, 2006

Water + Juice Box = ... Water!

Do your kids have problems drinking enough water? Well, why don't you get some Wateroos! It's water...but it's in a juice box! Your kids won't know the difference! And for the smart ones that notice something's off, there's apple-flavored water.

I love the site's pitch: "No sugar, no sweeteners, no artificial ingredients...". They go on and on about the wonders of water (which is pretty wondrous, I agree). But all they're really selling is the packaging.

What gives? Why not just fill a juice cup with water and go with that? Why is a cartoon penguin and a wax paper box that compelling?

Labels:

3 Comments:

Anonymous joanna said...

I think I'm going to start carrying my own air-in-a-can. Just think of how nicer it will smell if it's not being breathed and exhaled by tons of other people!

6:47 AM  
Blogger George said...

That totally reminds me of the movie Spaceballs. :)

6:49 PM  
Anonymous Lex said...

Dude, it's all about the little plastic straw that you have to punch through a hole on top. Those things make it taste better.

10:45 AM  

Post a Comment

<< Home