An Advertising Experiment
I'm going to try an experiment with advertising over the next week.
- I'm going to record every advertisement that I consciously perceive.
- I'm not going to purchase any product or service advertised in the list above.
- I'm not going to stop purchasing or using products and services I'm already using. For example, if I see a Netflix ad, I won't cancel my Netflix subscription.
- I'm not going to count advertisements that I see at the place of business. A Shell station advertising Shell gas via its signage does not count.
- I'm going to focus on perceived advertisements. Yes, I realize that the subconscious plays a part, but I'm not going to count those ads. This will be especially true in the Internet ad space.




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